Baima Duoji was born in Kna Village
in Shangri-La, Yunnan province.
This is where the Tibetan community gather
on foot to visit the Ganden Sumtseling Monastery.
He worked as a camera assistant for
British director Phil Agland’s documentary,
China: Beyond the Clouds.
He took this opportunity to do further
study at the Beijing Film Academy.
Whilst working as a documentary camera
scenario director for the China Central Television (CCTV) overseas center,
he financed and directed
the shooting of many significant documentaries
reflecting Tibetan culture. These include The Portrait of Mountain
(which won the excellence award at Cannes TV festival in 1998) and Kumbum Monastery.
When he attended the Cannes TV festival in France,
he became familiar with the concept of “boutique hotel”.
It was a place where you can feel and experience a vast amount
of local culture whilst staying in a limited space. It was during this time
he discovered another opportunity for showcasing Tibetan culture to the world.
Whilst still working for CCTV he returned to Shangri-La
and built his first boutique lodge, Songtsam Lodge Shangri-La.
From the architectural techniques to the decorative style,
all were ingeniously infused with Tibetan cultural elements
to create a “home away from home” hidden in the Himalayas.
During this same period,
he shot the documentary Delamu
with “Fifth Generation” director Tian Zhuangzhuang,
which was a huge success
and received wide praise in China and abroad.
He left CCTV and devoted himself
to working solely on the collection of Songtsam retreats,
which include Songtsam Linka Retreat Shangri-La and Benzilan,
Meili, Cizhong, and Tacheng lodges. He brought together nature,
outdoor adventure, village life, and countryside customs to form
what became known as the first “Songtsam Circuit”.
He initiated the Songtsam Yunnan & Tibet Route project
and made great efforts to develop Songtsam Lodge Lijiang
and Songtsam Linka Retreat Lhasa. These two hotels,
respectively mark the start and finish points of the route.
At the same time plans for The Songtsam Sichuan & Tibet Route started.
The opening of Mangkang Rumei Lodge,
Ranwu Laigu Lodge, and Bomi Linka marked
the official launch of the Songtsam Yunnan & Tibet Route,
merging the Ancient Tea Horse Road, G214 (Yunnan-Tibet highway),
G318 (Sichuan-Tibet highway),
and the Tibetan Plateau road tour into one.